me studio

…there has never been a better time to be a designer. There have never been more tools or platforms at our disposal. But paradoxically it has never been easier to create something dull. Beware rationality overtaking creative intuition, beware the ‘design thinkers’, the post rationalisers, the colour theorists and the comments box bore offs who just want to make you consistent with what the world has already seen. It’s a new world out there and as designers we need to be brave. Break conventions, break structure, break perceptions, break free. But never break your heart…

interesting read from wolff olins’ chief design officer chris moody