me studio

laurence king publishers have reissued their excellent (2007) book logo (also featuring me studio work) in a smaller, soft-cover format and the author michael evamy was recently interviewed by it’s nice that

…I think it’s to do with the compression of meaning: the representation of something as large as an organisation in just a few marks. Humans seem drawn to symbols that resonate with their own experience and can accommodate different interpretations. The more economical they are, the more we’re drawn, the more they fascinate us. The digital era has made logo-makers, avatar-creators of all of us, so the art of the logo, of capturing maximum meaning with minimum means, is more magnetic than ever…