me studio

a new app due to launch soon under the moniker ‘spritz’ claims to enable reading an entire novel in around (or under) 90 minutes

the idea is pretty revolutionary-sounding: it places words in front of your eyes one by one; instead of the traditional line-for-line or page-for-page method:

…in every word you read, there is an “Optimal Recognition Point” or ORP. This is also called a “fixation point.” The “fixation point” in every word is generally immediately to the left of the middle of a word, explains Kevin Larson, of Microsoft’s Advanced Reading Technologies team. As you read, your eyes hop from fixation point to fixation point, often skipping significantly shorter words…