me studio

a bit of nostalgia i just came across: these wont mean much to you unless you lived in the netherlands in the 90’s

a bizarre mini campaign (not for any product) that was launched by designer joost overbeek to promote babette

the aerobics image (above) is the most well-known one from the series and reads: my name is babette and my sick mind is housed in a healthy body, the campaign ultimately helped to put joost himself on the map…