me studio

fascinating pitch film made by mister ‘saul bass’ to present his new corporate identity for ‘bell telecom’ to the board of directors

the embed function doesn’t work very well so see here to watch the 24 minute long video, worth a watch… as ‘garech stone’ (who sent me the link) pointed out, this kind of presentation (and wry humour) beats a keynote show anyday… the revamp for bell was the biggest rebranding of its kind ever including 135,000 vehicles and 22,000 buldings amongst many other things..