me studio

…what’s more important, success or money?
Well it’s naïve to separate the two things, in my humble opinion. Working for yourself is obviously a way to keep costs down, and a way to stay completely in control of your destiny, but if you want to do projects of any scale, you need a studio, designers, a colour printer… That means that every year you need to pay salaries, pay the gas man and ideally have a bit left over for a few bonuses, the odd new computer and a decent xmas lunch. The trick is how to achieve this whilst doing rewarding work…

michael johnson spills the beans in an interview for the recently relaunched ‘grafik’ mag on how to become incredibly rich as a graphic designer, or possibly not…