me studio

nice new outdoor campaign for (green) bank ‘triodos’ from my friends from dawn (together with illustrator ‘christian borstlap’) in the daytime one part of the new tagline is visible, the second part appears after dark by using the back-lit effect, it reads: ‘follow your heart, use your head’ (and vice versa) we’ll no doubt be seeing more of this new campaign around amsterdam in the coming months…