me studio

thanks to ‘willem’ and ‘ronnie’ for responding to my question as to the people responsible for the new ‘pwc’ identity i posted last week, it turns out to be wolff olins… i know it’s easy to criticise so i will try and resist… no sorry… i think it’s awful, it looks really dated and just reaffirms all of my suspicions about faceless large corporations, it’s not ‘modern’ and not ‘daring’ whatever they may claim…