me studio

typography and a discussion about it’s importance or relevance with the general public is always a difficult match, it i is think by definition an in-crowd subject, which is once again proven by this amusing BBC article

…these people remind me of wine snobs – they can detect all these subtle notes and flavours but the average person probably won’t notice all these tiny flourishes on a font. When you’re reading an article you’re not thinking about the font. You have to be looking at fonts all day before you start getting emotional about them…”