me studio

interesting typography and editorial design work from recent KABK graduate barbara hennequin

When people read text they don?t see letters, but only content and information. While reading your eyes move in automatic pilot mode, linking multiple fragments of information about letterforms (together) at an overwhelming pace. With this in mind the 4 weights of the Minus were designed: Minus 1, Minus 2, Minus 3 and Minus 4. In three steps the letters are broken down to their most minimal recognisable and therefore functional form. This is done by emphasizing their most characteristic and unique parts, yet retaining their basic shape. At what point do the fragments and parts of letters no longer suffice to be able to recognize a letterform, or: when is a letter no longer legible and does it become pure form?