me studio

if like me you are a fan of dutch agency Kessels Kramer you
would be expecting a lot from a show featuring their work in a museum… the ‘kunsthal’ in rotterdam had an retrospective of their work which I visited on the closing day, if you know the work well it’s difficult to get excited about seeing it all together

anyway, but the show was disappointing because there was no critical analysis or explanation as to why an advertising agency should be hanging in a museum… just a pile of work