me studio

I spotted this piece of outdoor advertising in the centre of Amsterdam last sunday, the insurance company’s logo (RVS) features a person holding an umbrella and the new campaign is using this as a theme, this billboard has a (real) man mysteriously hanging from one foot off the wall all afternoon, waving, using an umbrella when it rained and calling people on his phone, it attracted a lot of attention and everyone was taking poor quality mobile phone pictures (just like me) smart idea…